Blue Bite's Connected Products U.S. Consumer Trend Report

Find out why 57% of consumers are more likely to buy if they have learned about it or accessed services through packaging.


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Other key findings:

  • Luxury consumers are even more likely to purchase a connected product
  • Many consumers feel they are contacted too often by brands and that it's not always relevant
  • A majority of consumers want to learn more about the brand through connected products.
72% of consumers want to be able to learn more about CPG brands directly from the brands.